Tokyo 2.0 #27 - Naver, Baidu and Special Guest, Futurist Gerd Leonhard.

This month we have two major players in the Asian Internet presenting, and special guest - Gerd Leonhard - coming along to give an in depth presentation on the future of Digital Content.

1) Baidu

Baidu’s Service and Our next step in Japan
Baidu のサービスと今後の展開について

Presenters:
Takehito Soeda/Hideyuki Maekawa　Baidu Japan Inc
添田武人/前川英之　 バイドゥ株式会社

The name "Baidu" was inspired by a poem written more than 800 years ago during the Song Dynasty.
The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles...
The presentation aims to provide some idea about Baidu's service as well as some perspectives about our upcoming new service in Japan.

1.Introduction about Baidu and some of its unique characteristics
2.Baidu's findings about Japanese market and new service plan

1.Baiduのサービスおよびその特徴の紹介
2.日本市場における新サービス展開の展望について


2) Naver.jp

NAVER is the Korea’s No 1 Search Portal with about 75 % of domestic market share and ranked fifth worldwide in total number of internet searches which is accessed globally in 165 countries.

In July 1st, NAVER launched NAVER.jp beta service in Japan. While Japan’s search market is dominated by Yahoo! Japan and Google, how does the new search market itself in Japan? What is their strategy?

Satoshi Yajima, who is responsible for marketing and PR of NAVER.jp, will present a NAVER's Japan market strategy, including NAVER's core competence, issues in current search engines, and its solutions and strategies for those issues.

「NAVER」は、韓国国内で75%、世界5位の検索マーケットシェアを持つ韓国No.1検索ポータルです。現在は韓国のみならず、世界165カ国からアクセスされています。

この度、7月1日に、NAVERは日本版サービス「NAVER.jp」をロウンチいたしました。Yahoo! JapanとGoogleの二大検索エンジンが過半数のマーケットシェアを持っている日本市場において、NAVERはどのような戦略を描いているのでしょうか。

今回、NAVER.jpのマーケティング・PRを担当している矢嶋 聡が、NAVERの強み・競争力、現在の検索エンジンが抱える課題・イシュー、それに対するNAVERのソリューション・戦略などを含めた、NAVERの日本戦略についてプレゼンテーションいたします。


3) Gerd Leonhard

Free vs Paid: the Future of digital Content

The Internet is forcing the content industries (music, film, publishing, news, TV, print etc) around the globe into reboot mode as far as their traditional business models and monetization strategies are concerned. Always-on, hyper-networked, location-aware, ever faster and smarter yet more affordable mobile devices are further escalating the urgent need for the creation of a new content logic; a new ecosystem that involves device makers and CE companies, ISPs, mobile operators and telecoms, search engines and Internet portals, content creators and media companies, as well as brands and advertisers. New players are emerge from these sectors, and few paradigms will remain untouched.

Who will get paid for what, why and how?
How will content be 'sold' online?
What about bundles, flat rates and subscriptions?
Where does advertising and mobile commerce come in?

Media Futurist Gerd Leonhard will illustrate trends from around the world, depict immediate future scenarios and point towards the key opportunities and challenges that await us in the next 2-3 years.

Gerd's site: www.mediafuturist.com
Gerd's free content: www.payingwithattention.com
Gerd's videos: www.gerdtube.com (BlipTv)
Gerd's presentations: www.slideshare.net/gleonhard
Follow Gerd via Twitter.com/gleonhard

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Add a Comment コメントの追加

Comment by SimpleScott on Aug 8月 25, 2009 at 12:43am
12:43am の Aug 8月 25, 2009 にある SimpleScott のコメント

good times thanks for having me.

Comment by Gerd Leonhard on Jul 6月 30, 2009 at 11:57pm
11:57pm の Jul 6月 30, 2009 にある Gerd Leonhard のコメント

Look forward to being there and talking to everyone
In the meantime check out my free a href="http://www.payingwithattention.com" target="_blank">s>pdfs and downloads on the Future of Media