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Free report: Mobile social networking in Japan
Hi Everyone!
I compiled powerpoint slides with mobile social networking stats that I accumulated during 2009. I thought it would be nice to share them with you. Feel free to download the whole presentation from Slideshare. If you have any questions or comments regarding the data, please leave them on my blog as I try to keep the discussion centralized. Here is the link:
http://analytica1st.com/analytica1st/2010/01/report-state-of-mobile...
Key points of the presentation:
Part 1. Japan’s Mobile Phone Market Overview
- Japan mobile phone market is well developed with penetration rate standing at 89%
- Japan is dominantly a postpaid market
- In popularity mobile phones surpass personal computers and fixed line telephones
- 3G penetration stands at 95%, making Japan the leader in 3G
- Data usage is abundant with 84.3% of users having data plans
Part 2. Mobile Social Networking in Japan
- Social networking is on mobile radar but has plenty room for growth
- Most users access social networks from mobile
- Social network user demographics skew toward female users
- Good selection of games is an important attribute of successful social network in Japan
- Big three home-grown networks dominate the marketplace in Japan
- Mixi is a leading social networking site in Japan by a user base
- Late coming and lack of relevant local offering keep global brands at bay in Japan
- In Japan, real user identity is often hidden behind the virtual avatar
- Premium content and ad sales equally contribute to SNS revenue streams
- Battle for developers’ mindshare begins: availability of third-party applications will become a competitive advantage for social networks in Japan
Cheers,
Alex
I compiled powerpoint slides with mobile social networking stats that I accumulated during 2009. I thought it would be nice to share them with you. Feel free to download the whole presentation from Slideshare. If you have any questions or comments regarding the data, please leave them on my blog as I try to keep the discussion centralized. Here is the link:
http://analytica1st.com/analytica1st/2010/01/report-state-of-mobile...
Key points of the presentation:
Part 1. Japan’s Mobile Phone Market Overview
- Japan mobile phone market is well developed with penetration rate standing at 89%
- Japan is dominantly a postpaid market
- In popularity mobile phones surpass personal computers and fixed line telephones
- 3G penetration stands at 95%, making Japan the leader in 3G
- Data usage is abundant with 84.3% of users having data plans
Part 2. Mobile Social Networking in Japan
- Social networking is on mobile radar but has plenty room for growth
- Most users access social networks from mobile
- Social network user demographics skew toward female users
- Good selection of games is an important attribute of successful social network in Japan
- Big three home-grown networks dominate the marketplace in Japan
- Mixi is a leading social networking site in Japan by a user base
- Late coming and lack of relevant local offering keep global brands at bay in Japan
- In Japan, real user identity is often hidden behind the virtual avatar
- Premium content and ad sales equally contribute to SNS revenue streams
- Battle for developers’ mindshare begins: availability of third-party applications will become a competitive advantage for social networks in Japan
Cheers,
Alex
Tags:タグ:SNS, gree, mixi, mobage, mobile, networking, social, town
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Permalink Reply by Daniel Fath on
固定リンク について Daniel Fath が返信 -
Very nice presentation, Alex. I provide PR support for Docomo and this is a nice overview of the mobile communications market.
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Permalink Reply by Megumi on
固定リンク について Megumi が返信 -
Very good observation!!
I provide QA testing service for mobile companies and mobile game developers and I really feel that your presentation is nice!!
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Permalink Reply by Noboru Yoshifuji on
固定リンク について Noboru Yoshifuji が返信 -
It is pretty nice presentaion!I shared it with friends in China, India and the Philppines.
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